As a small business owner you should be familiar with the long tail theory and its importance in e-marketing strategies and increasing online presence. If not it is likely that you are missing out on targeted traffic and possible sale conversions. The term long tail was first used by Chris Anderson to illustrate the online… Read more
Archive for the ‘SEM’ Category
Long Tail Marketing for Small Businesses
Wednesday, February 22nd, 2012The Top Tips for Improving Your Conversion Rate
Monday, February 20th, 2012If you run a business, you already know that a quality website can be the best tool in your marketing arsenal. However, many business owners overlook the fact that they don’t necessarily need more visitors to their site to get even better results. Instead, they just need to convert more of their existing flow of… Read more
Internet Marketers: Increase Productivity by Addressing Your Workstation Flaws
Friday, February 17th, 2012Internet marketers know that spending a lot of time in front of their computer screen is just part of the job. Everyone could probably stand to be a little more productive in their job. I know I could sometimes. But could something as simple as your work space cause injuries and decrease your productivity? Yep,… Read more
Project Management Techniques to Aid your PPC Campaign
Wednesday, February 15th, 2012One of the main areas a project manager has to have covered is the overall strategy for the project at hand. The planning must make the project as efficient and cost-effective as possible, something which should be included in planning any PPC (Pay Per Click) campaign you may run to ensure that your finances are… Read more
5 Ways to Repurpose Your Own Content for More Back Links!
Saturday, February 11th, 2012Backlinks are just one way search engines know how important a page is when determining page rank. Links from quality sites increase your search engine rank, which means increased organic traffic. Backlinks do not have to come from external sites to affect your rank; links within your site or blog to other pages can also… Read more
Search Engine Marketing Trumps Social Media Marketing!
Friday, January 27th, 2012A recent study conducted by search engine giant Google has unraveled that search engine marketing is more effective when it comes to generating word of mouth (WOM) as against the generally perceived social media outlets.
User Behavior
While a cynical side may find this assertion to be Google’s ploy to push its devices, however, it is as… Read more
Gain More Traffic from Professional Search Engine Marketing
Friday, January 27th, 2012
Professional Search Engine Marketing for the Ultimate Beginner
Using professional search engine marketing can really help a business get the word out about a new website and blog. This is a great way for beginner to decide to make the money that they are trying to make online without all the confusion of learning search engine… Read more
Three Top Search Engine Marketing Solutions to Consider
Sunday, January 15th, 2012Using the Right Search Engine Marketing Solutions
When you have the right search engine marketing solutions in place, you can do many things that you would not be able to do without them. There are many ways to market online and if you don’t choose the right ones, you could end up with no traffic,… Read more