If you’re a small business owner, you of all people know best that you are expected to be a jack of all trades. But you might not have expected to know all kinds of technology terms that IT professionals are experts in. Surprise! You should know a bunch of them if you want to run… Read more
Archive for the ‘Small Business Marketing’ Category
Tech Terms Every Small Business Owner Should Know
Wednesday, February 22nd, 2012The Truth About Internet Marketing – Outsource or DIY?
Wednesday, February 22nd, 2012A good Internet marketing strategy is an essential part of selling your product online. However, with more and more consumers using the Internet to research products and find out about businesses, even brick-and-mortar companies must consider how internet marketing can help their business.
Of course, having decided to start an online marketing campaign, the next decision… Read more
Internet Marketing Strategies that will Annoy Your Customers
Tuesday, February 21st, 2012Internet marketing is a field that allows you unprecedented access to your customers, but it’s also easy to make mistakes that will damage your brand and how people view your customer.
Make sure not to make any of these common mistakes when you are marketing online.
Impersonal Mass Emails
When a customer gives you their email address, that… Read more
Small Business Growth: Employee Retention with Increased Productivity
Monday, February 20th, 2012Get the Right Attitude
Employee perspective and attitude are key to increased performance and productivity, especially in an office with technical work such as computer programming for example. If a person treats employment as just a job to show up at every day, do some minimal work and get paid, it will show. The work will… Read more
Mobile Advertising versus Email Advertising
Friday, February 17th, 2012In the last decade the dynamics of advertising has changed dramatically. Traditional advertising mediums such as television and print have slowly given way to emails and mobile advertisements. One of the biggest advantages of both emails and mobile ads is the fact that they are highly personalized forms of advertisements along with being cost effective… Read more
Choosing a Shopping Cart for Your Website
Thursday, February 16th, 2012Shopping carts are vital to any web-based storefront. Without them, you have no platform to sell your merchandise to your customers. Storefront shopping carts come in two varieties, hosted and self-hosted. Each type has it’s virtues and drawbacks, depending on your familiarity with the subject. Learn how you can find the shopping cart solution that’s… Read more
Things to Remember about Internet Marketing
Thursday, February 16th, 2012Because of the current hype on internet marketing, a lot of dentists have already invested their time and effort to expand their business through this strategy. If you already are doing this, then you’ve definitely made the right step as change is a constant thing. There are some things to remember though as not to… Read more
What Are eCommerce Sites Made Of?
Tuesday, February 14th, 2012What are Ecommerce Websites Made Of?
Understanding ecommerce involves a understanding of each of its individual parts. The sum of these parts make a successful ecommerce site and provide you with the outcomes you require.
Ecommerce website’s hosting is the first part to understand and is where an online company provides web hosting to the ecommerce site.… Read more
Small Business Owners – How to Make the Most of Your Online Budget
Monday, February 13th, 2012The UK has made the transition to a service based economy and many small service based businesses have made moves to increase their web presence. With small budgets, few employees and limited experience this can be a daunting task, especially if critical resources are being taken up with trying to market a company online and… Read more
4 Honey Traps for Google Adwords
Friday, February 10th, 2012Introduction
Google Adwords program is very popular amongst entrepreneurs running small and medium size businesses. Today when every one is connected to each other, business owners are looking to tap on the online customers. Hence they really want to put their business on the Internet so that people could come to know about their business.
Therefore… Read more
Where Should I Market my Videos?
Thursday, February 9th, 2012With over 200 billion videos being viewed online every month, if you are looking to expose your business to a potentially huge audience, you will want to have a presence on video sharing sites. But where do you start?
Google owned giant YouTube, which since its launch in 2006 has become synonymous with online video in… Read more
5 Biggest Blocks of Success in Your Email Marketing Campaign
Wednesday, February 8th, 2012There are many things that will potentially make you fail in your email marketing effort. However, there are biggest blocks of success that are the most common cause of failure in email marketing. If you are running email marketing campaign right now, be sure to avoid 5 most common things that will cause failure in… Read more