Web 2.0 Marketing and Your Small Business
If you run a smaller business, whether you already have a web presence or not, you need to know about web 2.0 marketing. This is a type of marketing that is very flexible and affordable for the smaller business. You do not have to be a large company to have a strong presence on the internet.
Web 2.0 marketing includes using social networking sites and blogs to take your business from having a very small or no web presence to a much more extensive web presence. This is something that can be used for branding and for creating traffic to your company website.
Using Web 2.0 Marketing with a Company Blog
One of the forms of web 2.0 marketing that is most popular is to start a company blog. This is very easy to do and you can either host it yourself or host it on one of the free blogging platforms like blogger.com. This is somewhere that you can update the world on any new changes with your company.
Your blog is also a great way to keep in touch with clients and let them know what is new or what might be happening. You will want to link to your company website from your company blog so that you can gain new clients this way as well.
You can also have a guest blogger write about different things that are going on in your industy. The most important part of using your blog is add relevant content to it for others to find. This can help you to get listed on search engines and picked up by other blogs in your industry.
Using Web 2.0 Marketing with Social Networking Sites
It has become necessary to have a Facebook page if you are a company of any size anymore. This helps to give you a face for your business and can be a great way to keep in contact with clients. You can create a personal profile, then create a company page from there.
Once you have a company page you will want to use web 2.0 marketing to help you gain new fans and followers. You can pay for advertising through Facebook and actually target your potential clients by age, gender, and what they like. This can help you build your business very fast.
When you decide that you want to combine using different types of web 2.0 marketing like a blog and a Facebook page, then you are going to be able to start building your brand right online. This can help you to get new clients, become more recognizable, and make more profits as well.
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